You’ve probably all heard Marshall McLuhan’s famous quote “the medium is the message.” When we think of his use of the world “medium”, we usually associate it with print, radio, television and cinema. But ultimately, we humans are all the original media, and stories are the original messages – they are the way we have traditionally shared our knowledge and experiences, our lessons, our hopes, dreams and fears. Before we connected on the Web or sat in front of the television or radio, and even [...]
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30 Second Insights: Brian Bowman, Pitblado Law
30 Second Insights is a collaboration between Coelement and the Winnipeg Chamber of Commerce. In each short video, we ask a Winnipeg business leader for insight into his or her expertise, insight that will help all business owners navigate today’s ever-changing business environment. In this instalment of 30 Second Insights, we ask Brian Bowman, partner at Pitblado Law, to describe the law firm of the future.
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Animated Web Video: Manitoba Hydro
Coelement recently teamed up with Manitoba Hydro to create this lively animated web video promoting its new Refrigerator Retirement Program. The program was designed to safely dispose of old refrigerators and lower energy costs for Manitobans. Manitoba Hydro was looking for an effective way to educate its audience about the benefits of the program while explaining the pickup and recycling process. The video below is a great example of how animated web video can explain complex processes while making the viewing experience fun and entertaining [...]
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