CASE STUDY: Land’s End Workwear
In collaboration with Land’s End Workwear, Coelement had the pleasure of highlighting the exceptional partnership between Land’s End and Timberline Lodge. This video celebrates the lodge’s unique heritage, the dedicated staff that keep it running, and the purpose-built uniforms that help them provide an unforgettable guest experience. Here’s how we captured this story of quality, tradition, and function.
Understanding the Narrative
Nestled on the slopes of Mount Hood, Timberline Lodge is renowned for its rich history and stunning location, drawing visitors from around the world. The lodge’s staff embody the same spirit of resilience and warmth that has defined Timberline for generations, making it essential that their uniforms reflect both durability and classic style. Land’s End Workwear wanted to emphasize the functionality and design of the uniforms they created specifically for Timberline’s unique demands, showcasing their commitment to quality and the brand’s adaptability to various working environments.
We aimed to capture the character of Timberline Lodge through the daily tasks of the staff, showing the challenges of working in a mountain lodge while maintaining a welcoming atmosphere for guests. Our narrative approach was focused on highlighting the role of reliable, thoughtfully designed uniforms in supporting the lodge’s operations and guest experience.
The Storytelling Concept
The storytelling concept revolved around the theme of “Heritage in Every Stitch.” This concept aligned the lodge’s storied history with the craftsmanship of Land’s End uniforms, illustrating how the right workwear empowers staff to carry on Timberline’s legacy of hospitality and resilience. We focused on scenes that showed the diversity of roles within the lodge—from front desk to groundskeeping—each unified by attire that combines function, comfort, and style.
Visually, we highlighted both the lodge’s breathtaking setting and the uniformed staff in action, creating a seamless connection between Timberline’s iconic look and the trusted workwear provided by Land’s End. The warm, inviting aesthetic underscored the cohesive identity Land’s End Workwear provides for Timberline Lodge.
Results and Impact
The video resonated with audiences, helping to elevate awareness of Timberline Lodge’s unique history and the thoughtful design behind Land’s End Workwear. By spotlighting the importance of quality, functional uniforms, the video reinforced Land’s End’s role as a dependable partner in enhancing the lodge’s operations and guest experience.
Our collaboration successfully showcased how Land’s End Workwear supports Timberline Lodge’s commitment to quality and tradition, positioning the uniforms as an essential part of the lodge’s enduring legacy.