CASE STUDY: Manitoba Chamber of Commerce
In collaboration with Manitoba Chambers of Commerce, Coelement had the pleasure of highlighting Sachit Mahera, the owner of East India Company, a beloved Winnipeg restaurant renowned for its authentic flavors and deep cultural roots. This video celebrates Sachit’s journey, the restaurant’s role in the community, and the significance of local businesses like East India Company in Manitoba’s vibrant economy. Here’s a look at how we brought this story to life
Understanding the Narrative
East India Company is more than just a restaurant—it’s a cultural experience. Sachit Mahera and his family have built a legacy of sharing their heritage through food, providing a space where community members can come together over authentic Indian cuisine. The Manitoba Chambers of Commerce wanted to showcase Sachit’s story as part of their series celebrating the valuable contributions of local businesses. Our role was to create a narrative that honored both the family’s dedication and the important role East India Company plays in Manitoba’s culinary landscape.
We focused on capturing the essence of East India Company as a hub of flavor, community, and culture, reflecting Sachit’s passion for sharing his family’s traditions while supporting the local economy.
The Storytelling Concept
The storytelling concept was centered around “Flavors of Tradition and Community.” This theme highlighted how East India Company connects people not only to authentic Indian flavors but also to a sense of belonging. We aimed to convey Sachit’s pride in his heritage and commitment to his community by showcasing the rich details of the dining experience, from the aromatic spices to the warm hospitality that defines the restaurant.
Visually, we captured both the behind-the-scenes preparation of dishes and the welcoming ambiance of East India Company. This approach allowed viewers to experience the dedication that goes into every meal while emphasizing the restaurant’s unique role in Manitoba’s dining scene.
Results and Impact
The video resonated with audiences by celebrating the importance of local businesses and their contributions to Manitoba’s economy. It reinforced the Manitoba Chambers of Commerce’s commitment to supporting entrepreneurs like Sachit, whose work fosters cultural connections and community engagement.
By spotlighting East India Company, this collaboration showcased the positive impact of family-owned businesses, helping to elevate the visibility of Manitoba’s vibrant, diverse business community.