A few weeks ago, I received a call at work from a telemarketer. The company was selling electronic payment systems. It went something like this: Me: Hello? Telemarketer: Hello there, may I speak to the person in charge? Me: Yes that’s me. Telemarketer: Great! my name is ***** and I’m calling from ******Payment Systems, I would like to let you know that our conversation may be recorded for quality purposes, is this okay? Me: Yes Telemarketer: Great! I would like to take a few moments [...]
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How Content Can Help Your Business
The Internet has changed the way we do business. For consumers, it has become an essential tool for researching brands, products and services before purchase decisions are made, and for businesses, it is now a focal point in how brands are presented to the world. As the Internet becomes further ingrained into our lives, it can be argued that how a business presents itself online is more important than how the business presents itself in advertising, at least in terms of branding and consumer perception. [...]
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