Sales are the lifeblood of businesses everywhere; businesses need sales to operate, thrive and grow. With the web giving us so many opportunities in terms of reaching new audiences and prospects, the real challenge is how to identify opportunities (leads) and convert them into sales? Really, it all comes down to getting to know your customers, both existing and potential. Traditionally, networking, word-of-mouth, RFPs and purchased databases and lists were the best ways to source leads, but with the emergence of the social web, businesses [...]
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Stop Selling and Start Helping
A few weeks ago, I received a call at work from a telemarketer. The company was selling electronic payment systems. It went something like this: Me: Hello? Telemarketer: Hello there, may I speak to the person in charge? Me: Yes that’s me. Telemarketer: Great! my name is ***** and I’m calling from ******Payment Systems, I would like to let you know that our conversation may be recorded for quality purposes, is this okay? Me: Yes Telemarketer: Great! I would like to take a few moments [...]
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Why Elemental Became Coelement
A business, at its core, is a relationship. And like all successful and healthy relationships, a business must evolve over time and adapt to its environment. Coelement is the result of our evolution as a business and a recognition of how our environment has changed. When we started Elemental Motion Media in 2005, Facebook was pretty much unknown outside of a few American colleges, and the iPhone was still an experiment taking place in a secret lab at Apple HQ. People searched for and absorbed [...]
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