A few weeks ago, I received a call at work from a telemarketer. The company was selling electronic payment systems. It went something like this: Me: Hello? Telemarketer: Hello there, may I speak to the person in charge? Me: Yes that’s me. Telemarketer: Great! my name is ***** and I’m calling from ******Payment Systems, I would like to let you know that our conversation may be recorded for quality purposes, is this okay? Me: Yes Telemarketer: Great! I would like to take a few moments [...]
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The Naked Business
Social media is playing an increasingly important role in branding these days. Company blogs, product ratings on e-commerce stores, technical support forums and viral video campaigns are all examples of opportunities for companies to reach out to their customer and change the way customers perceive them. For companies though, being so open can be a scary thing. There’s certainly a lack of control in how a company’s image is perceived on a public forum such as a blog. But there are also some great opportunities. [...]
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