CASE STUDY: Engineers and Geoscientists of Manitoba

We worked with Engineers & Geoscientists of Manitoba (EngGeoMB), in collaboration with Honest Agency, to produce Aaron’s Story — a deeply personal film that illustrates not just the technical side of engineering, but its human side. Through Aaron’s experience, the video brings to light how engineering, care, and innovation intersect to give hope and improve lives.

Understanding the Narrative

EngGeoMB is the professional association regulating engineering and geoscience in Manitoba. It ensures that practitioners meet rigorous standards, promotes professional development, and safeguards public welfare.

“Aaron’s Story” dives beyond credentials and regulations. It’s about identity, memory, family, loss, and how human connection—and engineering—can matter even in moments when much seems lost. We needed to show both Aaron’s personal journey (his father Aron, dementia, memory loss) and the meaning of intervention, empathy, and innovation. It had to feel vulnerable, real, grounded in emotion, and hopeful.

The Storytelling Concept

Key creative choices included:

Intimate storytelling: Interviews / voice-overs by Carol Remmert about her father Aron, capturing very human feelings—loss, fading memory, moments of clarity.
Visual contrast & metaphor: Moments when the father still engages in creative acts (e.g. snow castles) contrasted with scenes showing the effects of dementia—fade-out, fog, disorientation. These visuals help the viewer feel what is being lost, and what can still be held on to.
Science & human care: Presenting Dr. Zahra Moussavi’s work—a biomedical, non-pharmaceutical approach—as a bridge between cold clinical diagnostics and warm human possibility. This requires balance: ensuring technical credibility (so viewers understand what’s being tried) without losing the emotional resonance.
Tone and pacing: Gentle, respectful, patient. Letting moments breathe; allowing silence, reflection; building toward compassion and hope rather than rushing through the science or the struggle.

Results and Impact

This video serves EngGeoMB, Honest Agency, and the audience in powerful ways:

Humanizing engineering and health care — showing that engineering isn’t just structures or regulations, but also lives, care, compassion, memory, dignity.
Raising awareness about non-pharmaceutical treatments for dementia, and how professional engineering / biomedical engineering can contribute in unexpected ways.
Strengthening trust & empathy — for families affected by dementia, health professionals, engineers; it builds understanding and conversation about what’s lost and what remains possible.
Connecting professional identity & public purpose — EngGeoMB can use this video not just with their membership, but with public audiences, policy makers, health sectors, and families, helping reinforce that professionals have roles beyond technical expertise.