Case Study: Efficiency Manitoba “Better Ways To Save”

This case study showcases the successful collaboration with Honest Agency to create the “Better Ways to Save” animated TV commercial campaign for the client Efficiency Manitoba.

With a focus on helping Manitobans save energy, save money, and save the environment, this project aimed to achieve Efficiency Manitoba’s marketing and communications goals. We worked closely with Honest Agency to bring their vision to life through an animated visual approach featuring stylized illustrated characters that told fun and entertaining stories to Manitoban’s.

Discovering the Challenges

During the initial planning phase, we closely collaborated with Honest Agency to understand the challenges they faced and the objectives they wanted to achieve:

  1. Raising Awareness: The campaign needed to create awareness among Manitobans about the importance of energy efficiency, drawing attention to Efficiency Manitoba’s public services and help people save energy, save money and the environment.  The challenge was to deliver this information in an engaging and relatable manner that would resonate with the target audience.
  2. Inspiring Action: The ultimate goal was to encourage Manitobans to adopt energy-saving practices in their homes. The campaign needed to inspire behavior change by showing people that there are “better ways to save” and empowering people to make a difference.

The Storytelling Concept

Together with Honest Agency, we developed a compelling storytelling concept centered around animated visuals and characters to effectively communicate the campaign’s messages. Coelement played a pivotal role in bringing this concept to life through the creation of engaging videos. Here is an overview of the approach:

  1. Animated Visuals: We chose an animated visual approach as it allowed for creativity, humor and relatability. This style appealed to the target audience and facilitated the delivery of key messages in an entertaining and easily understandable format.
  2. Characters and Stories: Honest Agency developed the stories and character concepts that represented specific target segments of the Manitoba population. Our team brought all of this to life through stylized illustration, design and animation. Each video included its own story, featuring illustrated character(s) and environments. These relatable stories helped the target audience see themselves in the characters and inspired them to take similar actions.
  3. Call to Action: The videos concluded with a strong call to action, encouraging viewers to visit the Efficiency Manitoba website for further resources, tools, and support to help them on their energy-saving journey.

Results and Impact

The “Better Ways to Save” campaign achieved remarkable results and made a significant impact on the target audience and Manitoba’s energy-saving efforts. Here are some notable outcomes:

  1. Increased Awareness: The campaign successfully raised awareness about energy efficiency among Manitobans. The animated videos with relatable characters and engaging stories resonated with the audience, resulting in a wider reach and improved knowledge about the benefits of energy-saving practices.