insights

We’ve all seen “that same kind of corporate video” with multiple interviews of people going on and on about a topic. Or maybe there’s a professional voiceover reading what sounds like a…

As the Owner and Principal of Coelement, I’ve been thrilled to witness the emergence of Artificial Intelligence (AI) in the marketing, storytelling, and video production industries. The possibilities seem endless, and the…

Over a decade ago, the term “branded content” emerged in the realm of video production and storytelling, holding the promise of revolutionizing how brands and businesses communicate in the digital age. At…

Storytelling has emerged as a powerful tool for brands to captivate their audience, foster meaningful connections, and shape brand perception. In today’s competitive landscape, brands that excel at storytelling have a distinct…

Video marketing has long been a powerful tool for businesses to promote their products and services, increase brand awareness, and drive sales. However, in recent years, a significant shift has occurred in…

In today’s digital age, video has become an incredibly powerful medium for storytelling. From the big screen to social media platforms, videos have the ability to captivate audiences and leave a lasting…

Storytelling has always been a powerful tool in brand marketing, allowing businesses to connect with their audience on a deeper level. In the digital age, video has emerged as a dynamic medium…

Building trust and authenticity is paramount in today’s competitive marketplace. One powerful tool that can help you achieve this is video storytelling. Videos have the ability to connect with audiences on a…

In today’s digital landscape, video content has become a powerful tool for brands to engage and connect with their audience. Whether you’re a small business or a large corporation, incorporating videos into…