Thinking
Our strategic practice focuses on the discovery and deep understanding of your brand purpose and the iconic action you are – or could be taking, to make it real in the world. We dig deep, we ask a lot of good questions, to find and uncover your most powerful stories. We then provide strategic insight into how to communicate and connect these stories to your audience with impact.
Strategic Functions
– Brand Purpose Discovery & Understanding
– Brand Purpose Action & Activation Analysis
– Brand Purpose Story Discovery
– Target Audience Profiling
– Customer and Employee Personas
– Amplification Planning
Purpose-Led Storytelling
Implementation
Our storytelling practice is driven by the findings and insight we collect from our strategic processes. We direct and drive these insights into exceptional creative, developing emotional and impactful story-driven digital content that will touch the hearts and minds of your audience, transforming them from customers to a community advocates.
The result? Fuel to the fire that drives your movement. More conversations, interactions, likes, shares, comments, increased advocacy and celebrations about the value you create in the world and how you’re changing it.
Storytelling Functions
– Copywriting and Content Development
– Cinematic Storytelling
– Branded Video Content
– Documentary Filmmaking
– Short-Form Commercial Filmmaking
– Production Planning, Coordination and Execution
– Graphic Design
– Motion Design
– Animation