Storytelling for

Coelement is a strategic and creative storytelling partner for purpose-led agencies and organizations.

what we do

We accelerate organizations by leveraging their higher purpose and building it into exceptional strategy and story-driven experiences.

As a purpose-led organization today, your efforts to actualize and activate your brand purpose will succeed through iconic action and the emotional narratives you put out into the world.
Simply put, you must be an exceptional storyteller. 

As you live your purpose every day, the iconic action you take, the movements you ignite and the positive impact you create in the world are powerful stories. 

We exist to help you uncover and show them to the world, so you can change it.

Purpose-led businesses do better. Period.

When your customers and employees believe in and connect with your brand purpose, they are significantly more likely to buy from you, recommend you to others, work for you, and stand up for you in a crisis. 

We believe purpose-led organizations are the future of business. Activating your brand purpose through iconic action and powerful storytelling will be the key strategic function to stay distinct in your business category, and drive business success.

Not convinced? View the Zeno 2020 Strength of Purpose Study here.

We collaborate with bold and courageous brands that believe in our purpose as much as we believe in theirs.

Our Work


“From the moment we met with the Coelement Team, it was clear they were different. Not only did they deliver the highest quality service and production value, but also a genuine commitment and passion for telling our story with heart, compassion and emotion. As a purpose-driven organization today, collaborating with a creative firm rooted in deep authenticity and purpose was a game changer.”

Jane Marion

Executive Director, Big Brothers Big Sisters Winnipeg


“Coelement combines their strategic expertise with their talent for exceptional storytelling to elevate every project we work on with them. They come to the creative table with insights and ideas that are immediately actionable and overwhelmingly impactful to the final product. I highly recommend them.”

Callum Beattie

Partner, Honest Agency


“Coelement consistently delivers amazing creative on time and on budget. They are a pleasure to work with, and a testament to the power of collaboration.”

Joel Gendron

Design Services Supervisor, Manitoba Hydro


"Adam and his team already model an impressive amount of passion, purpose and empathy in their storytelling — collaborating with them is a great way to draw out the human element in a narrative, as their professionalism helps ensure a finished piece that resonates with the target audience. The move to align with socially conscious organizations — and to be a force for positive change in the world — seems an exciting and logical next step in Coelement’s evolution.”

David Schmeichel

Manager, Marketing and Creative at Red River College


Powerful, strategic storytelling is a key function to helping you activate your brand purpose, making it real in the world. We help you discover, create and amplify these stories – creating increased brand awareness and engagement, accelerating your business forward.