Storytelling for

Coelement is a strategic and creative storytelling partner for purpose-led businesses and organizations.

what we do

We help drive your people, progress and profits, by leveraging your higher purpose and building it into powerful story-driven experiences.

In a world of accelerated change, unlimited choice and increasing consumer expectations, driving your organization forward will mean rethinking everything.  

We’re on a mission to bolster the Challengers. The courageous leaders and organizations that believe deeply in their higher purpose to drive business success, social responsibility and positive change in the world.  

We ignite this potential by helping you and your people become exceptional storytellers – so you can inspire and galvanize the people that matter most. 

Purpose-led businesses do better. Period.

When your customers and employees believe in and connect with your brand purpose, they are significantly more likely to buy from you, recommend you to others, work for you, and stand up for you in a crisis.

This is the future of business.

Not convinced? View the Zeno 2020 Strength of Purpose Study here.

We collaborate with bold and courageous brands that believe in our purpose as much as we believe in theirs.

Our Work


“From the moment we met with the Coelement Team, it was clear they were different. Not only did they deliver the highest quality service and production value, but also a genuine commitment and passion for telling our story with heart, compassion and emotion. As a purpose-driven organization today, collaborating with a creative firm rooted in deep authenticity and purpose was a game changer.”

Jane Marion

Executive Director, Big Brothers Big Sisters Winnipeg


“Coelement combines their strategic expertise with their talent for exceptional storytelling to elevate every project we work on with them. They come to the creative table with insights and ideas that are immediately actionable and overwhelmingly impactful to the final product. I highly recommend them.”

Callum Beattie

Partner, Honest Agency


“Coelement consistently delivers amazing creative on time and on budget. They are a pleasure to work with, and a testament to the power of collaboration.”

Joel Gendron

Design Services Supervisor, Manitoba Hydro


"Adam and his team already model an impressive amount of passion, purpose and empathy in their storytelling — collaborating with them is a great way to draw out the human element in a narrative, as their professionalism helps ensure a finished piece that resonates with the target audience. The move to align with socially conscious organizations — and to be a force for positive change in the world — seems an exciting and logical next step in Coelement’s evolution.”

David Schmeichel

Manager, Marketing and Creative at Red River College


Powerful, strategic storytelling is a key function to helping you activate your brand purpose, making it real in the world. We help you discover, create and amplify these stories – creating increased brand awareness and engagement, accelerating your business forward.