CASE STUDY: FundRaffle

FundRaffle is a startup with an ambitious vision: to change how people think about fundraising by blending the excitement of raffles with the purpose of charitable giving. We partnered with their team to create a launch video that introduces their platform, builds credibility, and inspires both nonprofits and individuals to get involved.

Understanding the Narrative

At its core, FundRaffle is about innovation in giving. By offering a raffle-style incentive, the platform makes fundraising more engaging for participants while still driving real dollars to causes that matter.

The challenge was twofold:

Explain clearly how FundRaffle works.
Show why it matters—how this new approach empowers both organizations and individuals.

We knew the story had to highlight not just the mechanics of the platform, but the heart behind it: the drive to support communities, make fundraising accessible, and encourage participation in a fresh, exciting way.

The Storytelling Concept

Our goal was to convey the excitement of live sports, the thrill that can come from supporting a good cause, and the fun that can come when the two are brought together.

Tone and pacing: upbeat and inviting, striking a balance between startup energy and mission-driven storytelling.
Visual rhythm: mixing platform visuals with lifestyle footage that highlights the fun, community-oriented spirit behind the initiative.

The result was a video that educates and inspires in equal measure—making the process approachable while building trust.

Results and Impact

This project provided FundRaffle with a strong foundational asset to help them:

Launch with clarity: giving potential users and nonprofits a clear understanding of how FundRaffle works.
Build credibility: framing the startup as transparent, trustworthy, and rooted in purpose.
Drive adoption: serving as a marketing tool to attract both early participants and nonprofit partners.
Spark excitement: showing that fundraising can be fun, engaging, and impactful all at once.