CASE STUDY: Land’s End Workwear
In partnership with Land’s End Workwear, Coelement had the opportunity to showcase the dedication and resilience of the team at Greenville Zoo. This video highlights the zoo staff’s essential work, providing care and creating enriching environments for the animals, all while relying on the durability and reliability of Land’s End Workwear. Here’s how we brought this inspiring story to life.
Understanding the Narrative
Greenville Zoo’s mission is deeply rooted in conservation, education, and animal welfare. The zoo team, made up of passionate caretakers, educators, and environmental advocates, needed gear that could keep up with the demands of their work. Land’s End Workwear wanted to showcase their commitment to outfitting professionals who work in challenging, hands-on environments, and Greenville Zoo was the perfect partner to highlight.
Our approach centered around capturing the everyday moments that embody the zoo team’s commitment and care—from feeding routines to habitat maintenance and interactive educational experiences with visitors. We sought to reflect both the human and environmental impact of their work, all underscored by the reliability of Land’s End Workwear.
The Storytelling Concept
The concept of the video was “Empowering Every Day,” a theme that connects the Greenville Zoo team’s devotion to their work with the functional reliability of their clothing. Land’s End Workwear enables the staff to focus on their critical tasks without distraction, providing comfort and durability that aligns with their mission. Through this lens, we portrayed a day in the life of Greenville Zoo employees, highlighting how the right gear supports their daily routines and commitment to animal care.
Visually, we focused on the hands-on nature of their work: preparing meals, interacting with animals, and educating visitors. These scenes were interwoven with moments showing the rugged, dependable workwear, emphasizing how it stands up to the demands of a dynamic and active environment.
Results and Impact
The video effectively showcased the strength and resilience of both the zoo team and Land’s End Workwear, resonating with a wide audience and helping to raise awareness for Greenville Zoo’s mission. This partnership highlighted Land’s End’s dedication to providing reliable apparel for professionals and amplified the message of community support through Greenville Zoo’s essential role in conservation and education.
Our collaboration successfully conveyed the mutual dedication to quality and purpose shared by both Land’s End Workwear and Greenville Zoo, positioning the workwear as a trusted partner in the zoo’s day-to-day operations.