CASE STUDY: RMHC
As part of the “Good for Small” campaign by Moneris, we partnered with Ronald McDonald House Charities (RMHC) to spotlight heartwarming contributions of small businesses. This new feature on Jenna Rae Cakes highlights their dedication to spreading joy by donating cakes to children at RMHC on their birthdays, a gesture that brings comfort and delight to families facing challenging times. Here’s how we brought this story to life.
Understanding the Narrative
Jenna Rae Cakes, known for their exquisite baked creations, has a mission that extends beyond just business—they’re committed to making a difference in the lives of families staying at RMHC. The goal of this video was to capture the impact of their work, showcasing how small businesses play a vital role in their communities. For families who find themselves at RMHC, a birthday cake from Jenna Rae Cakes is more than just a treat—it’s a reminder of home, celebration, and the support of the community.
We sought to capture this narrative by focusing on the human element, showing how even the smallest acts of kindness can have a profound impact. It was essential to reflect the love and care that Jenna Rae Cakes pours into each cake, conveying the importance of these moments for both the families and the small business that makes it possible.

The Storytelling Concept
Our storytelling concept revolved around the theme of “Small Acts, Big Impact.” We highlighted the act of donating birthday cakes as a powerful example of how small businesses can create meaningful change. By focusing on the interactions between Jenna Rae Cakes and RMHC families, we emphasized the joy, hope, and sense of normalcy that these cakes bring to children and parents alike.
Visually, we incorporated warm, personal moments—children’s eyes lighting up at the sight of their cakes, families sharing in the joy, and Jenna Rae Cakes’ team preparing each cake with love and care. This approach helped illustrate the deeper connections formed through small gestures, underscoring the campaign’s message of community support.

Results and Impact
The video resonated widely, reinforcing the value of Moneris’ “Good for Small” campaign by demonstrating how small businesses like Jenna Rae Cakes contribute to community well-being. The heartfelt storytelling captured attention and helped drive awareness for RMHC’s mission, highlighting the importance of community and the significant role of local businesses in bringing joy to families during difficult times.
This collaboration helped spotlight not only the charitable work of Jenna Rae Cakes but also the broader message that small businesses can be a force for good in their communities. It underscored the powerful impact of giving back and showed how small businesses are uniquely positioned to bring comfort and positivity to those in need.